Mobile makers need to think about sex more

Analysts Gartner have put out a advisory criticising the mobile industry for being too male-centric. According to Gartner, “Sixty-eight percent of the world’s population is women and children who could benefit much from mobile technology, but the majority of mobile devices are designed by men, for men,”, with most mobiles being targeted at western adult male (age 20 to 64).

Handset makers and enterprises need to get ready to address shifting demographics, the analysts say, and take into account “gender diversity and demographics”.

I’m always vaguely suspicious when gender gets brought into design. After all, it was the idea of better targeting women that spawned the awful and embarrassing trend for bringing device out in range of sugary, teeth grinding shades of pink. Please, no more. Equally, no more diet phones or phones that predict when you ovulate. Any chance we can see gender-differentiated handsets that aren’t condescending to the market they’re trying to target?