Mobile TV users demand ads less than 9 seconds long

Link: Mobile TV viewers have short attention spans – PVR Wire

The cabletelevision Advertising Bureau released a report today showing that consumers are only willing to accept ads of about 9 seconds on a cell phone screen. The larger the screen, the more likely they are to sit through a longer commercial. 13 seconds for an iPod or PSP, 18 second for a computer screen, and 42 seconds for television commercial.

Not surprised. One imagines that the advert content has to dramatically change since it’s on such a small screen too.