Mobile TV viewers in Norway to get personalised advertising

Link: BBC NEWS | Technology | Personalised adverts on mobile TV

Mobile TV viewers in Norway will be served personalised adverts as part of a two-month trial.

Banner adverts will be sent to mobile phones and tailored to the individual user under the trial by broadcaster NRK, a mobile TV pioneer.

“Advertisers see value in people being interested in certain products in a given context,” said Gunnar Garfors, director of development at NRK.

That’s rather cool. I’m still not a huge fan of mobile TV myself yet…