More dotMobi domains up for grabs

Following the success of their first auction in September 2007, mobile domain name registrar dotMobi are having another auction, kicking off tomorrow (31st October 2007).

Amongst the 100 “premium names” in the auction are such gems as car.mobi, gps.mobi, gay.mobi, kiss.mobi, love.mobi and map.mobi. If the first auction is anything to go by, the stakes will be high – back in September hosting.mobi sold for $101,000 plus bank.mobi and download.mobi both sold for more than $50,000 apiece.

“The success of our first online auction generated more than $850,000, proving that the market is seeing a strong demand for mobile content. Already, more than 7.5 million pages of .mobi content have been created, many of them using tools that dotMobi makes available for free like http://ready.mobi/ and http://site.mobi/,” said Trey Harvin, CEO of dotMobi. “The auction proceeds allow dotMobi to make tools like these available to encourage the growth of the mobile web.”

Tim Schumacher, CEO of Sedo, said, “dotMobi’s premium names are specifically designed for brands wanting to reach a mobile audience The success of dotMobi’s first auction showed that there is a strong market demand for the mobile web in general and for .mobi names specifically. Additionally, the auction approach of making these premium .mobi domains available for ownership gives countless people and brands an equal opportunity to secure these most desirable domains.”

The auction – handled by domain specialists Sedo – is open to any company or individual, subject to Sedo’s standard auction terms and conditions with additional dotMobi requirements for buyers. Full information, including the list of auction names, is located on the dotMobi web site at http://premiumauction.mobi/.