More on location based mobile advertising

Always useful to keep updated about what’s moving in mobile location based advertising. Have a read of this overview piece from the Herald Tribune if it’s your bag…

Link: Wireless: Ads targeting cellphone’s location – International Herald Tribune

The growing acceptance of mobile advertising has prompted some operators to move a step further. The new frontier is location-based advertising, or direct marketing to a cellphone based on its physical location.

Random advertising and some location-based services for cellphones have existed for several years, but the meshing of the two is relatively untested and has some in the industry seeing a way, finally, to translate data on a user’s location into revenue.