More on the Orange Project

Do you remember I got an email a while ago (despite not actually being an Orange customer anymore) about the Orange Project? 

The email read:

Hi there, we’re creating something secret, something big.

It’s a huge project, in an amazing location.  We’ll need 160 square
feet of polyvinyl chloride, 1800 ft of reinforced cable, 1600 cubic ft
of oxygen, 200 people, 30 tents, four trucks, 20 buses, seven off road
vehicles, one motorbike and a dog.

And on July 17, 18 or 19 you could be involved.

I thought, for example, that Orange might have taken over a needy village in the middle of Africa somewhere and got tons of people to help build the place a well, a school, a town hall and some houses, you know, something like that. 

Not quite.  It was the filming of an advertisement.  Top marks to the folk conceiving the concept.  I liked the ‘secret’ marketing, even though it didn’t quite hit my expectations.  Wouldn’t that have been cool if they’d gone and sorted out some villages in Africa?  Kudos. 

The details are all up together with a rather wicked example of a blog of the project.  Very impressive.  Really well done.  Super video uploaded to Youtube here. (1,600 views so far)

KUDOS to Orange for allowing some team, somewhere, to pitch the concept and go and make it happen.

The ONLY issue I have is that I really got my expectations screwed up.  I honestly thought it was going to be a help-Africa thing.  Or something similar.  So when I saw the really well produced video of lots of well fed, beautiful things, jumping around putting up huge shapes in the middle of the desert so that they could be filmed for an Orange advert…… there was a disconnect.

Tons more videos on Youtube and the Orange Project blog of it all kicking off during the setup of the whole project.   It was all shot in Spain — not Africa as I’d thought.  I really don’t know where I got the idea from. 

Interestingly, theorangeproject (view Youtube profile) — the user who uploaded the videos to Youtube, is listed as 32 years old and has uploaded 39 videos. 

Check out the super blog here: http://www.theorangeproject.co.uk/