Mozes and Hurricane To Rock The Mobile For Bands
Mozes, a California-based promotions company that focuses on mobile campaigns for bands, has recently acquired Hurricane Interactive Promotions (H.I.P., if you weren’t paying attention), which focuses on mobile concert promotions. Hurricane is based in Nashville, TN, and as such has quite a few ties in the country music scene.
Together the two offer a powerful package for bands looking to reach the mobile-oriented youngsters. Hurricane offers artists a range of promotional tools, including text-to-screen capabilities, contests, and music content offers. Mozes has managed campaigns for big names such as Tim McGraw, Nelly, and Colbie Caillat. The service is permission-based, so as to avoid spam, and is free for consumers. Online widgets are also used to integrate with social networking sites such as MySpace and Facebook.