MTV UK & Ireland sign up with Siren for some digital engagement

I always have good things to say about Siren. I really like their strapline, ‘the digital engagement agency’. Heh. Really cool.

They’ve won MTV. What a coup. Get the beers in!

Siren, the digital engagement agency, today announced an exclusive, multi-year agreement with MTV Networks UK & Ireland to provide interactive SMS TV games and moderated chat services across the broadcaster’s UK channels. The appointment marks a return to MTV for Siren, having managed the launch of the original Matchmaker game early in 2003.

MTV is the latest broadcaster to commission services to run on Initiate, Siren’s robust, built-for-broadcast SMS TV games platform. In this instance, the platform is controlled directly from MTV’s scheduling infrastructure, allowing games and programmes to be scheduled and run automatically.

They’ve got some shit hot stuff, have Siren. Have a read:

Traditionally, broadcasters have required a gallery operator to deploy these types of services manually when a broadcast goes live. Initiate’s implementation in MTV’s playout centre is fully automated, which removes the need for manual intervention, once the game has been scheduled. Siren has also built-in a CRM capability, encouraging players to visit an MTV Games WAP site, containing information about other games and encouraging off-line activity.

Initiate is the UK’s best performing SMS TV games platform, proven conclusively through its use on ITV’s I’m A Celebrity, where throughput reached an un-surpassed rate of more than 60 messages per second, which is unheard of outside of a simple voting application.

Got more to publish on Siren…

By the way, if you’ve just won a wicked client, do drop me a note to let me know so I publish it.