MX are powering Amazon's TextBuyIt service

Kudos to the MX Telecom team this afternoon. They’re finally able to announce that they’re providing the text message gateway services for Amazon.com’s TextBuyIt service.

If you haven’t come across the service, I documented it recently here. Quick overview? Here we go:

Amazon TextBuyIt lets U.S. customers text the name of a product, its description, UPC or ISBN to 262966 (or “Amazon” on the keypad) from their cell phones. If Amazon stocks matching items, the service returns two results at a time, and shoppers can immediately select and purchase by texting back the number “1” or “2,” or get more details by texting the letter “M.”

Got a bit of comment from Alex, the top chap at MX USA:

“We’re delighted Amazon.com has selected MX Telecom for this project,” said Alex Moir, CEO of MX Telecom. “The service also marks the changing dynamic in consumer shopping behavior. As consumers begin to make purchases using their cell phones, viral shopping recommendations will become more potent and a new breed of point-of-sale opportunities will emerge.”

That’s a cool win for MX. Congratulations!