MX Telecom fined £40k by UK regulator

Link: Reverse-billed SMS services punished by ICSTIS | OUT-LAW.COM.

MX Telecom Ltd has been fined £40,000 by ICSTIS over an advert
that a content provider, FTXT, placed in Loaded magazine
for various reverse-billed SMS services, including downloads of
adult images and “live sex text,” that risked misleading
consumers.

Interesting to see ICSTIS getting its teeth stuck in!