Myer Australia considering deployment of sms marketing

Out with the paper coupons and in with the real-time text alerts!

Myer, the Australian retail giant, is considering using text message marketing on the back of customer spending habit analysis. Good to see news about this kind of thing. I’m sure, targeted correctly, it could be a very effective medium.

I say targeted correctly — because there’s only so many times I want to get a text message telling me I can save 10% on pet food before I’m liable to get a bit annoyed. There’s a little more information at The Australian site.

I see far too few stories about mobile marketing. 😐