New mobile? That's ASDA price

Link: ASDA-mobile.co.uk – ASDA mobile home

First it was Tesco, then Marks & Spencers.. and now? Yep, UK supermarket chain ASDA have jumped on the MVNO bandwagon.

The offerings aren’t anything special, nor are the handsets. However with ASDA currently the UK’s number two biggest supermarket, and consumers spending some silly amount each week at the tills, they might just be able to make a dent in the market.