Nike customises trainers to your MMS

Here’s a gimmicky but still really rather cool marketing idea from Nika: bespoke trainers based on your own mobile phone snaps.

It’s part of a mobile campaign called PhotoID, created for Nike by agency AKQA. Trainers buyers can take a cameraphone snap of “brightly coloured subjects, such as street graffiti or clothing”, MMS it off to Nike and get a message back showing a pair of Nike’s 1985 Dunk high-top customised using the colours in the photo. Anyone who’s really taken with their shoes can then buy the customised footwear.

You can see a video of the service in action over at The Guardian. I’m seriously tempted to give it a go.