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Nokia's Wibree is the new Bluetooth

Link: BBC NEWS | Technology | Bluetooth rival unveiled by Nokia

A short-range, wireless technology that is more energy-efficient than Bluetooth has been unveiled by Nokia.

Wibree is a new radio frequency technology than can work alongside Bluetooth but using just a fraction of the power.

Wib-ree? Or Wy-bree? Who knows. Where do they get these names from? šŸ˜‰

(Thanks Alex)