Nokia's Wibree is the new Bluetooth
Link: BBC NEWS | Technology | Bluetooth rival unveiled by Nokia
A short-range, wireless technology that is more energy-efficient than Bluetooth has been unveiled by Nokia.
Wibree is a new radio frequency technology than can work alongside Bluetooth but using just a fraction of the power.
Wib-ree? Or Wy-bree? Who knows. Where do they get these names from? š
(Thanks Alex)