NTT Docomo Touch Wood SH-08C commercial: Amazing stuff

Thanks to reader Matt London for sending me this one. Have a watch:

This is an advert for the NTT Docomo Touch Wood handset — the concept? Well… to highlight the ‘wood’ part of the phone, someone has built a huge staircase out of … wood, along with xylophone parts too. The aim? Play Bach’s ‘Jesu, Joy of Man’s Desiring’ by dropping a wee wooden ball down the staircase.

Which eventually arrives at…

The product shot.

At least you get the message: The phone’s partly made out of wood. Heh.

(via NCmag.com)