o2 launches own brand 'Ice' phone

Link: O2: Breaking the Ice in the UK – Mobile & Wireless – Breaking Business and Technology News at silicon.com.

O2 has taken the wraps off its first own-brand mobile based on uiOne, Qualcomm’s user interface.
The all-white Ice handset, aimed at the pay-as-you-go market, is the first of a series of customisable devices that O2 is working on using the US wireless giant’s technology.

Well it looks quite good looking.  I’ll need to take a look at it and see how it operates.