o2 UK is STILL saying: "iPhone only on o2"

Have a look at this photo sent in by a rather annoyed reader. It’s from the back of yesterday’s Guardian UK.

Don’t you think it’s getting ridiculous that o2 are still running the ‘iPhone only on o2’ advertisements? I first wrote about this two weeks ago.

At what point does this become a trade description violation?

The o2 team — many of whom are usually avid readers and responders to the MIR site, have been mysteriously quiet on this issue. What’s going on chaps?

Surely this isn’t a deliberate marketing strategy from the UK’s 2nd largest network? Surely they’re not that panicked by Orange’s entry into the marketplace?

You can, by the way, pick up a shiny new iPhone from Orange at http://shop.orange.co.uk/iphone/.

The iPhone. Now only on Orange.

You can bet your boots o2 would be screaming blue murder if Orange started running ads with that strapline…

😉