o2: "We're still only official UK Apple iPhone retailer"

That’s the message that o2 are giving to consumers walking into their stores at the moment. Readers across the UK have been telling me they’ve been witnessing the rather lax attitude of the o2 store design chappies. They’re still advertising that the iPhone is ‘only on o2’. Not quite accurate given Orange entered the market on the 14th of this month and sold 30,000 in one day.

Reader Simon Maddox popped into the o2 store at the huge Westfield Shopping Centre in West London today and had a look around. He caught this image and yfroged it to me:

This is not good, o2.

Orange have been offering the iPhone for a little while now — isn’t it time you updated your in-store signage?