o2.co.uk number one mobile site? Errr

I was doing a search for ‘mobile-video-to-web‘ this afternoon.

First result? Well, it was this:

O2: The leading mobile phone site on the Web
Ground breaking daily reality series only available on your O2 mobile. Behind the scenes footage, video diaries, and your chance to interact with the …
www.o2.co.uk/ – 32k – 28 May 2006 – Cached – Similar pages

Much to my amazement. The leading mobile phone site? That’s a BIT too rich, surely?

Sure enough though, if you visit the main o2.co.uk site, you’ll see this plastered all over the place. I really don’t see how the o2.co.uk web editor will be able to look me in the eye without smiling if I was to challenge them on this.

Vodafone’s web page title is simply: ‘Vodafone‘. Fair enough. Accurate.

T-mobile’s title: T-Mobile UK Mobile Phones and Mobile Phone Accessories. Again, accurate and fair.

Orange’s title: The future’s bright. Perfectly understandable.

And finally, Three’s homepage title: Welcome to 3. Once more, perfectly fine.

So, what planet are o2.co.uk on? 😉