o2's Apple iPhone exclusivity terminates on October 9th

Well then. No wonder they needed the Palm Pre, eh?

Have a read of this story:

Although there has been plentiful speculation about O2 losing its iPhone exclusivity over the last few weeks, sister site Mobile Entertainment has seen documentation that states it will end officially on October 9th.

O2 signed its original deal with Apple in late 2007, and is believed to have the rights to sell iPhone to 2012.

However, the exclusive arrangement lasts only for two years – although sources say that O2 may retain sole rights to the recently launched iPhone 3GS.

via O2 iPhone exclusivity to end October 9th | Casual games | News by Casualgaming.biz.

(and well spotted by @mobilegd)