o2's broadband, looks reasonably interesting actually

Orange do broadband at home.

Vodafone do broadband at home.

And now o2 are launching it. Launched, even. To the point that the o2 concession store in London’s Euston Station has a ‘o2 broadband’ desktop picture on the computer’s display.

My response to the news?

Initially: Meh. I mean, totally despondent ‘meh’. So what. Who cares. Next.

However, this bit saved me from an evening of banging my N95 into the wall to try and forget the stagnation and me-too-ism that’s often so prevalent across the industry:

Link: O2 launches broadband to 50% of Brits

Customers will also be able to combine mobile and broadband product features, including O2 Broadband emails automatically being sent to their O2 mobile phone message in-box and address book synchronisation between their PC and mobile.

Now if this works properly. If this works like YOU and I think it might, then genius.

If it’s a throwaway download for o2 customers that’s not properly supported and that no one at o2 Towers will care about, then, hand my my N95, I have some walls to be felled.

However, here’s hoping. This could be a very valuable feature for a good few million of o2’s customers.

[ Insert o2 dig here* ]

Could be good, could be good!

* As long as their customers have subscribed to an unlimited (which isn’t quite) data plan, so they’re not hosed for pounds per meg to get their email.