o2's 'Memova' service offers email-to-phone by MMS; synchronisation

Well I like the sound of this. I might be a bit of a real-time email snob with my reliance on the likes of Good Mobile Messaging but I’m a fan of any service that helps make mobile email simple for your average normob (“normal mobile user”)…

Link: PC Pro: News: O2 pushes email to mobiles

O2 broadband subscribers can now pick up email on their O2 mobile phones, as the operator looks at ways of converging services.
According to O2, the “Memova” technology works with any MMS-capable phone and allows subscribers to “mobilise” their O2 Broadband email accounts without having to install or configure email software on their mobile phones.

Memova also allows users to synchronise contacts, diary and task information between devices. Automatic updates are also routinely synchronised across all mobile and fixed-line services.

So if you’re an o2 fixed-line broadband customer, you can get your email on your mobile without any configuration. Smart. Obviously all they need is your mobile number to get you connected as emails are sent by MMS. And since you’re using o2 infrastructure — broadband and mobile — the cost, one imagines, for transmitting emails to picture messages on your o2 handset is next to nothing as there are no interconnect fees.

I particularly like the sound of the contacts, calendar and task synchronisation. That sounds fantastic.

Good job o2.