Obama's texting campaign gives campaign a push

More and more, the use of texting is going to seriously impact results. I’m sure of it. We just haven’t seen any concrete examples as yet. This story from ABC alludes to the possibility of a direct effect from texting to ‘get out the vote’.

Link: ABC News: Did Texting Contribute to Obama’s Wins?

“They’ve been using [texting] to get out the vote, which is incredibly smart because it gives people a way to take immediate political action,” says Julie Germany, director of the Institute for Politics, Democracy and the Internet. “It’s just what mobile technology is suited for.”