Oh no... Not another Blyk!

It has been reported that Comtel, an Australian telecom firm is to launch SMSpup: Mobile, an MNVO offering subsidised tariffs in return for adverts.
Unlike Blyk the service is not completely free, and that they will receive around a 65% discount on pre-paid tariffs.
Similar to Blyk customers who “opt-in” will receive MMS and SMS messages complete with adverts and offers. An average of around five adverts a day will be sent out, which may also include mini-video clips.

I’m interested to say the least, because although the idea is very similar to Blyk, the essence of a complete “free network” is not there. And I’m thinking because of this, could SMSpup actually work?

I’m hoping that because SMSpup: Mobile is not completely free the service, reliability and customer care is actually a lot better than what is offered by Blyk in the UK. I also hope that they get the infrastructure working properly before opening their virtual doors to mobile consumers.

It also appears that SMSpup: Mobile will be available for everyone (not just 16 to 24 year olds), which means everyone can get in on the money saving action… Well as long as you’re in Australia.

I’ll be following SMSpup: Mobile, I’m interested to see how it compares to the (success) Blyk has had over here!