Orange launches mobile 'Play-Off' competition

Link: News | Orange launches mobile ‘Play-Off’ competition – NMA

Just caught this on New Media Age:

Visitors to Orange World are invited to upload their own 10-15 second videos via MMS or the Orange website. They are then entered into one-on-one competition with a rival in several categories including face-off, dance-off and weird-off. The entrant with the highest number of votes progresses to the next round with several competitions running concurrently.

Interesting concept. If you’re an Orange 3G customer, you can give it a whirl at http://orange.play-off.com/