Orange pulls out of sponsoring Big Brother UK

Link: Orange pulls out of Big Brother sponsorship race – Brand Republic News – Brand Republic

Mobile phone network Orange has ruled itself out of the running to become the next sponsor of Channel 4’s ‘Big Brother’ after consulting with its 12,000 UK employees over the potential deal.

The firm was in the frame to become the sponsor of the programme, replacing Carphone Warehouse, which ditched its £3m sponsorship package earlier this month.

I wonder who’s going to end up with the sponsorship?