Orange to offer targeted ads on directory service

Link: News | Orange to offer targeted SMS ads – NMA

New Media Age report that Orange is to bring SMS marketing to their directory enquiry service. According to the article, after a consumer calls the service on 118 000, they will receive a text message with the information requested, along with a relevent advert.

Orange have teamed up with service provider PhoneSpots, who’ll be offering click-to-call, pay-per-click, impression-based and subscriptions to potential advertisers.