Pepsi launches Mobile Portal in India

Link: Techtree.com India > News > Internet > Pepsi Launches Mobile Portal.

Soft drink major Pepsi has launched a mobile portal called "Pepsi Globe Smart Client" for the youth.

Pepsi is the first FMCG (fast moving consumer goods) brand to launch such a portal which according to the company, provides an exciting, unparalleled content browsing experience to subscribers.

The Pepsi Globe Smart Client, powered by Yahoo! India, will reside on mobile handsets as a "Pepsi Globe" and will provide easy access to Pepsi Zone, the company s online portal.