Pictures: Sony Ericsson's new store on Kensington High Street, London

Thanks a lot to Abby Lloyd-Jones of Checkland Kinseysides — they’re the designers of the brand spanking new Sony Ericsson store on Kensington High Street. Abby kindly posted up the address of the store (I haven’t managed to get there and check it out) — here it is:

126 Kensington High Street
London
W8 7RP

I emailed Abby and asked if she had any photos she could send me — I saw some smaller ones on the Checkland site, but wanted some bigger ones!

So here we go — I’ve flickred the ones she sent over. Fascinating. It looks like a phenomenal shopping experience.

(Click on pictures to enlarge)

Here’s the funky front:

Now take a step inside….

I like the use of space and inventive shelving. No idea what the proper names for these things are but it looks wicked!

Which one will you have?

I think this is the check-out area:

I’m a big fan of the “I [sony ericsson logo] it” branding in the background.

Looks like there’s an array of headphones to check out the music on the Sony Ericssons:

I think they’ve created a super brand experience — from just looking at these photos. Top work. It needs to be a good brilliant experience if you’re looking to get people to part with a few hundred pounds for a handset.

This sort of point-of-sale (is that what they call it? Who knows!) is essential:

Right now, hundreds of thousands of people are walking into Carphone Warehouses across the land and making a purchase decision based on a selection of crappy plastic dummy phones. You really should be able to see and touch the handsets. Especially if you’re a manufacturer wanting to increase the value perception to the end user.

Anyway top work with the Sony Ericsson store. I’m sure there will be more to come.