Portio publish report on mobile pricing trends
Link: Portio Research
Here’s something you might want to get your hands on if you want some in depth information on pricing trends in the mobile arena. Portio’s report ‘Understanding the Evolution of Pricing Trends in Mobile Services’ covers pricing trends in both voice and data services, and looking at the summary there’s some really good information to be had from getting a copy.
This market analysis should help you to:
Understand the position of price in the product lifecycle
Analyse pricing trends in voice, SMS, MMS, games, ringtones and more
Explore differences between fully-developed, mature markets and developing or emerging markets
Know what to expect in terms of pricing trends and adoption for future new service launches
Understand pricing for early adopters compared to the mass market
Discover which mobile data services have gained value over the years, and which have lost value
