Portio Research's latest report: Creating user demand for data

Link: Portio Research

As mobile operators worldwide face increasing pressure on profitability so revenues from data services become increasingly important.

Voice revenues continue to fall and growth has slowed in mature markets, and the long awaited launch of 3G services has failed to save ARPU figures from their slow decline.

Over the last three or four years mobile network operator have been focusing much of their attention on driving the all-important ‘data-as-a-percentage-of-revenue’ metric.

In highly competitive markets voice revenues are being squeezed harder than ever, churn is a constant problem and most operators are pushing non-voice service revenues as the saviour of ARPU.

This report looks in-depth at a range of non-voice services to understand the strategies employed by those mobile operators leading the field in each major non-voice service category.

This new study looks at ‘best-of-breed’ non-voice services around the globe and identifies areas of best practice in driving higher usage from mobile data services.