ITV premium revenue drops 20%

Link: BBC NEWS | Business | Phone-in confidence fall hits ITV

ITV has warned a string of high-profile scandals surrounding premium rate phone lines has hit the number of people using the services, knocking revenues. A lack of consumer confidence had led to a 20% fall in income from the phone lines in March and April, it said.

According to ITV’s Chief Exec Michael Grade: “The poor execution of these services across the sector has reduced consumer confidence and is having a material impact on premium rate telephone services revenue”. The company also said that “concerns remain about when consumer confidence in this area will be restored.”