Rapid Mobile Media gets £2million funding boost

Mobile advertising company Rapid Mobile Media has pulled in £2million in venture capital series B funding led by US venture capital firm New Enterprise Associates. The company said it put the investment towards speeding up the commercial deployment of its Ad360 mobile advertising platform and Active Provisioning automatic mobile application deployment technology.

As well as mobile ads, Rapid Mobile Media also provides real-time betting and gaming over mobile, as well as application development and provisioning platform.

However, it’s likely to be ad potentials that’s got investors interested. Rapid Mobile Media’s Ad360 platform, which delivers graphical and textual adverts automatically via WAP, SMS, MMS or application channels, is smack-bang in the middle of a burgeoning market: research from Nielsen says more and more of us are happy with ads and SMS is our favourite way of responding to them.