Regional UK newspapers using SMS to record food & drink competition votes

Link: Romford Recorder Food & Drink Awards.

You can vote for your favourite restaurant by texting their unique SMS code to us and you will find these codes in participating restaurants.
You can vote as often and as many times as you like and the winners of these awards will be those who gain the most votes so get texting.

Never let it be said that the local and regional press companies don’t have a clue when it comes to text messaging. I caught this on the Romford & Newham Recorder websites.