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Reporo.com offers UK shopping by mobile

Wow, online shopping store Reporo.com is brilliant! It really puts paid to the traditional wap-browsing experience which is positively neolithic in comparison.

I came across it when was browsing Paul’s posts at MoDaCo and saw his note. I thought I’d have a look …

Picture_2_17It’s an absolutely gorgeous Java applet as well an ultra simple, straight-forward and brilliantly designed website. The applet is right up there with Crickee and Juize as being one of the nicest and easiest to use I’ve ever seen.

I was up and browsing on my Sony Ericsson W550i within 45 seconds of visiting the Reporo.com site. I kid ye not. It was that fast. Here’s an introduction from their site:

Reporo is a great new technology which lets you shop from online stores using your mobile phone.

With Reporo on your phone, you can use your mobile to browse and buy thousands of products from a wide variety of leading retailers – with new shops being added every week.

It’s free, easy to use and simple to setup.

I can see my normal non-mobile-geeky friends using this with no trouble at all.

You simply put in your credit card details on the site then grab your mobile and go shopping. This is the sort of thing I’d do on the train. Or sat waiting at the Chinese Takeaway. I know I *can* use Amazon’s WAP service to order a book. I did, once. It was quite laborious though. Took a while. Lots and lots of page loadings. Reporo.com is just point and click.

Besides this, they’ve got some absolutely stonking special offers on at the moment. Check this out:
– Top 75 chart CDs for 50p each from CDNOW
– Any 2 ringtones for £99p from Partymob.com
– Ministry CDs up to £2.99 (I am definitely about to go and buy some)
– 50% off selected Firebox products
– 10 x roses for £18.99 from Flowersdirect
– An ipod (nano, I imagine) at £119.00 from Think4
– Up to £64 off a digital camera from the Digital camera Company
– 6 x £1 bets for free from Lucky Admiral mobile casino

There’s a ton more shops on the service. A major bind for me is that Dominos Pizza no longer deliver to my area. Otherwise I’d have gone and got myself one this evening via Reporo.com.

Perhaps I should have a look at Mankind grooming? 😉 Or Figleaves? heh. I could get myself some candles from Candlesent or a new Widescreen from Currys. Moonpig cards are there. So are Oddbins and PC World, The Book People and WHSmith Flowers. Plus Beauty Expert are retailing beauty products (smart, I could use some moisturiser you know), Blackwells are there with a huge book selection whilst Boots Flowers and Active Hotels are also represented.

Hmm. I think it’s a very smart idea to provide the mechanism between the mobile consumer and the store. I’d never order from Ministry on my mobile in a month of Mondays. I think it’s probably a confidence issue — since I’m not a Ministry of Sound customer per se (i.e. not registered on their site), I’d need to mess around typing in address details and whatever if they did offer mobile ordering on their site. I’d much rather shop through something like Reporo.com. Particularly if it’s for ultra boring stuff like moisturiser.

I’m almost a total convert to iTunes, but the Ministry and CDNOW offers are too good to pass up. So I’m off to go and buy some CDs. Maybe some moisturiser. Possibly something on Firebox. I’ll post a note and let u know how I get on.

I’ve no idea where Reporo.com came from! I hadn’t ever come across them before. They seem to have done quite a bit of marketing last year looking at their press section – I must have missed them completely. The site says there are over 15,000 registered users. Kudos to Richard Watney and the rest of the team.

I’m off to go and buy some stuff and try this out.