RIM gives BlackBerry social networking spin

It looks like RIM is shucking off its business suit and preparing to get down with the kids. After making its name as the device of choice for salesmen on the move, the BlackBerry is now getting into social networking, according to Reuters.

According to the news agency, RIM will be making online community and content from DipDive, the social networking site set up by Black Eyed Peas frontman Will.i.am, available to BlackBerry users.

What’s going on these days? Apple is trying to dress up the iPhone as an enterprise device while RIM is going the other way and making-over the BlackBerry as a consumer play. Whether either of these changes will be successful is anyone’s guess, but if it means more interesting applications on either, I’m all for it.