Robin Hood goes mobile with ROK Comics

Look and Learn has today announced a partnership with ROK Comics to bring its extensive archive of classic British comics to mobile phones. In addition, Look and Learn is making its extensive image archive available to ROK Comics’ parent company, ROK Media, to offer as mobile phone wallpapers via www.fonepark.com

ROK Comics aims to adapt some of the most outstanding comics from Look and Learn, Jack and Jill, Playhour, Swift and Robin for mobile presentation, bringing the stunning art and stories from the comics to a whole new audience around the globe, working with over 30 selected telecom partners.

The first strip to be adapted for mobile phones is Robin Hood which was written by Clifford Makin and drawn by Frank Bellamy (who went on to draw Dan Dare for Eagle, Thunderbirds for TV21, Garth for the Daily Mirror and Doctor Who illustrations for the Radio Times).  The Robin Hood strip originally appeared in Swift in 1956-57 and is the first of a number of Frank Bellamy strips ROK Comics is to publish.

The adapted comics are available for purchase at www.rokcomics.com and wap.rokcomics.com via Multi Media Message delivery to any MMS-capable phone on almost any network worldwide.

Laurence Heyworth, Publisher of Look and Learn, said: ‘Viewed on mobile phone, these comic strips and images have great retro appeal.  We are delighted that this material is now being used in ways that could only have been dreamed of by its creators.”

“Robin Hood looks as fresh today as when it first appeared,” says ROK Comics Managing Director John Freeman, formerly an editor at Marvel UK and Titan Magazines. “We feel sure that this strip will capture the imaginations of today’s mobile users.”