ROK and Nokia in D2C Mobile TV initiative

ROK TV today announced a deal with Nokia, which will see the mobile TV company offering a direct to consumer business-orientated mobile TV service to Nokia Eseries device users.

The service, available in the UK now and due for launch into mainland Europe from August onwards, will headline with channels from Bloomberg, CNBC, EuroNews and ITN. 

Commenting on the plans, David King, business development manager, Enterprise Solutions, Nokia said “Nokia Eseries customers tend to be professional people who seek instant information and entertainment, on-demand, so it is a logical and practicle step to offer our customers a business-orientated mobile TV service.”

“We’re absolutely delighted to be working with Nokia on this exciting deployment of mobile TV” said Jonathan Kendrick, Chairman of ROK. “As we know there is a huge and as-yet untapped market for live and instantly-available business and financial news amongst mobile TV customers.”

ROK TV  is available via the Downloads! Service on such devices as Nokia E61i and Nokia E65, initially, which the owner simply needs to activate to begin watching the services. Two channel packages will be offered – a 5 channel ‘Strictly Business’ package, to be charged in the UK at £5.00 a month, with a heavy emphasis on business news and information channels such as Bloomberg, CNBC Europe, EuroNews in 9 languages and regional news channels, and a 10 channel ‘ROK All’ TV package, to be charged at £10.00 a month containing all the live business news channels as well as additional sports news, music videos and comedy channels. As a trial, both TV packages will be free to view for the first 2 weeks.