ROK and Warid launch mobile TV in Pakistan

Mobile TV experts ROK have inked a deal with Pakistan mobile operator, Warid Telecom, to provide streamed mobile TV over Warid’s existing 2.5G network.

Warid Telecom – part owned by Singtel – aim to launch the multi-channel TV offering in a matter of weeks as a subscription-based service.

Commenting on the announcement, Laurence Alexander, CEO of ROK said “We’re absolutely thrilled to be working with Warid as they are a highly innovative and fast-growing mobile operator who quickly realised the massive potential of mobile TV streaming live and on-demand channels over it’s existing network across Pakistan and we are confident of significant up-take of the service when we launch in a matter of weeks.”

ROK is in the midst of a global deployment of it’s streamed mobile TV service to more than 30 mobile operators worldwide and, in May this year announced it had agreed to be acquired by US publcly-listed company CyberFund (OTC: CYFD) in a Share Exchange Agreement.

As part of it’s global deployment, ROK already powers mobile TV services for such companies as Avea in Turkey, AIS in Thailand, Telenor in Pakistan and Vodacom in South Africa – as well as offering it’s service direct to subscribers in conjunction with Nokia Eseries devices across Europe.

ROK and Warid will announce the channel line-up and the subscription cost for the new mobile TV service in October.

“The significant advantages of ROK TV include the fact that live and on-demand TV streamed to mobiles has a much higher perceived value in the eyes of subscribers than linear TV channels broadcast in full to mobiles,” added Alexander ” as well as the fact that through streaming over existing networks there is no need for investment by our partner telcos in new broadcast infrastructure.”