ROK building on a Rock

Today ROK Entertainment Group announced that they have acquired a majority interest in Rock, a performance notebook manufacturer. You should be familiar with ROK Entertainment Group, as they’ve been growing incredibly fast, with FLM, Reeltime, ROK Talk, and now this announcement.

As part of the agreement, ROK and Rock will be joining forces to share knowledge of mobility solutions in entertainment and mobile internet, as well as place-shifting and IPTV. The companies see a lot in common between mobile handset and PC technologies in terms of mobility, and this acquisition will fit nicely into ROK’s strategy of expanding into all arenas of mobile communication, as well as offering yet another platform for delivery.

Here’s the full recap:

ROK Entertainment Group (OTCBB: CYFD), the UK-based mobile technologies, applications and entertainment development company today announces it has acquired a 51% controlling interest in Rock, a performance notebook manufacturer (subsidiary of Eikon Group Limited)…

…Laurence Alexander, CEO of ROK explained, full-scale convergence of the notebook and mobile technologies – and how we use them both – has already begun. Three years ago, virtually no-one browsed the web on their mobile or received and sent emails. In three years time, people will be using their mobile in very similar ways to how they are using their laptops at present. It’s all about technological convergence of the mobile with the internet to deliver total.

Rock are world-leaders in notebook technology innovation, such as being first to launch the worlds fastest graphics for the notebook platform, 8800M GTX by NVIDIA. Earlier this year, they made their first steps into Europe by offering 3 years pan-European warranty on all notebook products with a long term plan to hit the US by 2010, where ROK already operates.

Nick Boardman, CEO of Rock, concluded Rocks customer base consists largely of early adopters, and make the ideal target for ROKs products and services. We will work extremely closely to bring some exciting technology to the market.