ROK set to acquire Xero Mobile

Xero Mobile today announced that it has entered exclusive talks to be acquired by ROK Mobile, a UK-based mobile company. The negotiations are taking place as both companies focus on deploying advertising services for college students on mobile phones.

Xero Mobile has developed a revolutionary ad-subsidized mobile phone service featuring the tightly targeted delivery and display of TV-style ads to each handset in return for free airtime. The unique, patented solution enables Xero Mobile to bill advertisers only for ads that are actually viewed, delivering substantially better value for each ad dollar than TV, print or direct mail. The company recently announced its intention to launch an innovative mobile phone service specifically for college students.

‘ROK Mobile is focused on bringing to market the same cutting-edge applications targeted to college students that Xero Mobile has worked hard to provide,” said Allan Brown, Xero Mobile president and CEO. ‘We look forward to joining the ROK team and know that together we have the potential to revolutionize mobile sales and marketing.”

ROK Mobile is part-owned by ROK Entertainment Group, the mobile technology development company best known for it’s TV service streamed over existing 2.5G, EDGE, 3G and wi-fi network.