ROK social media acquisition is pure Geniem

ROK Entertainment Group, best known for its ROK TV application, has snapped up a controlling interest in Finnish mobile and web applications development company Geniem, taking a 51 per cent stake in the business.

Geniem, which sells on device portals, Bluetooth technologies and social media to carriers as well as consumer goods companies, has the likes of Nokia, Volvo, ABC, Pepsi, and SonyBMG already among its customers.

Tuomas Kumpula, Geniem’s CEO, said the company will be rolling out its services to ROK’s customer base and will be introducing a white label mobile social networking product aimed at network carriers in the future. The deal sounds like it could be a hot combination – bringing together two of the most talked about mobile applications, mobile TV and social networking.