Season 2 of the 361 Degrees podcast -- Supplementary episode!

[ Direct MP3 download – 8MB ]

Recorded at MEF Americas 2011 in Miami, Ben interviews Neil Stiles, president of the Variety Group, on producing content for a ‘multi-screen world’. They discuss:

• Customising content for mobile platforms.
• Traditional media companies’ delusion that mobile will make their old content pay.
• Opportunities for innovation
• The importance of focusing on content, not technology.

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