Secret Deodorant runs text messaging campaign in Times Square

To commemorate the 50th anniversary of Secret Deodorant, they’re running a promotion tomorrow in Times Square, New York, encouraging anyone and everyone to send their secrets to shortcode 45719.  Secret messages will then be displayed live on the Reuters sign.  If you don’t have your cell phone with you, there will be outdoor kiosks around the place for you to type in your secrets.

It’s in a good cause too: for every secret told, Secret Deodorant will contribute up to $150,000 to Dress for Success.

Get a sneak peak here: http://www.secret.com/share/time_square.asp —

Some of my favourites so far:

I won the lottery and I never told my family.

Now that is bad — although I suppose it depends if we’re talking a £50 prize vs a £50 million prize 😉

I backed up over our mailbox and told my wife it was my son’s fault

The poor kid!  There are lots more strangely compelling secrets on the site!