Sharp goes after China with Acquos

Japan’s biggest handset maker, Sharp, is off to pastures new – targeting the massive Chinese market with high end devices, according to Reuters.

The Wall Street Journal says Sharp will trade off its TV brand, launching a range of phones under the Aquos banner. The first device will sell for 4,480 yuan (around £333) and come with a 3.2 megapixel camera.

The Chinese market is notoriously tough and recently some handset makers have admitted defeat and ceased selling their wares in the country. Targeting the bigger spenders might prove a wise move for Sharp though: there’s a big enthusiasm for higher-spec phones, as the 400,000 unlocked iPhones that turned up on China Mobile proved.