Sky Quad-play: Adding mobile services to the triple play package
More research in from Visiongain — if you’re interested in the Quad-play (“Would you like chips with that?”) perspective, this could be useful:
Sky in the UK have already begun to prepare for the introduction of Quadruple play and its impact on their business. The opportunity of offering a bundled mobile, fixed line, broadband and TV solution was too much for NTL to ignore and Sky must do all they can early to try and see off this competition. But this isnt only true of the UK, as Italian operators prepare for increased reductions and competition throughout their market.
With BT’s Fusion offering also available competition is increasing rapidly. Who should you be aligning yourself with? How can you work with these companies? Do the companies themselves understand the market they are entering?
