SMS alerts parents when schools are closed

Mike Grenville at 160 Characters published this interesting story:

A TV station in the USA is offering free SMS alerts to parents when schools are closed due to severe winter weather conditions

Link: Here

It’s an innovative service offering — particularly when severe weather is regular throughout the year.  Here in semi moderate London, the moment we get snow that lies for more than 20 minutes, the whole country almost comes to a halt.  Once a year, maybe, if we’re lucky? 😉  Whereas in Winnipeg Canada, where our colleagues at www.captiveinteractive.com are located, well, it’s a different story.