SMS from city police chief
CHENNAI: The City Police have hit upon a novel idea to prevent burning of waste on `Bhogi’ day.
An appeal by Greater Chennai Police Commissioner R. Nataraj has been messaged to subscribers of all four cellular phone service providers  Airtel, Aircel, BSNL and Hutch.
The message reads, "Have a safe Bhogi & Prosperous Pongal. For police help contact 100 – Commissioner of Police, Chennai."
Link: http://www.hindu.com/2006/01/13/stories/2006011318490300.htm