SMS & music used to get out the vote

Link: Mixing music and SMS to get out the vote | Tech News on ZDNet.

Music for America, a nonprofit advocacy for young-voter registration, will kick off a text-messaging campaign this June at concerts around the country, according to Molly Moon, the organization’s 27-year-old director.

The text-messaging campaign, called TXTVoter, will involve artists from MfA’s 350 member musicians, including Green Day, Moon Zappa and Death Cab for Cutie. During performances, participating musicians will call on concertgoers with cell phones to get registered by punching in a word designated by the musicians and then sending it off using a short numerical code. Fans will receive a reply asking them to send their name and address to receive voter registration forms. They’ll get an SMS (Short Message Service) reminder to vote on Election Day.

I’m pleased to see this happening.  I’ve been banging on about it for years!