SMS providers & aggregators: Is it time for a code of practice?

Check out Julian’s post here…

Link: Julian Hucker: Business SMS: Is it time for a Code of Practice?

Our focus at Esendex is primarily on Business SMS services and one of the things that we’ve been considering is whether the industry is ready for a Code of Practice.

ICSTIS’s remit is obviously premium rate services and most other regulation is restricted to marketing activity.

Whilst it goes without saying that Spam is unacceptable, there are many areas that are not specifically covered by these guidelines, such as:

– Recommended / permitted times for sending a Business SMS message (my own bank’s daily SMS bank balance is sent out at about 6.15am each day)
– Recommendations on the frequency of messages
– Information on the sender

Is this an area that any other SMS providers / aggregators have a view on?

So I’m not an aggregator nor am I an SMS provider, but I have a view on this. I think a code of practice could be useful.

What idiot bank sends text messages at 0615 in the morning? That’s bordering on the offensive!